Video marketing is becoming more and more important as a kind of content marketing. According to a study by Demand Metric, 83% of marketers believe that videos are more crucial than ever. Evidently, every successful company understands that content marketing is an important tool for increasing conversions, strengthening your brand, establishing a reputation in the market, and attracting new clients.
The advantage of using video marketing on your site is that the format allows you to include pictures of people, processes, spoken words, music, as well as text in addition to eye-catching graphics, all of which may help you capture viewers’ attention. A quick video presenting a product, service, or idea may be more appealing to time-crunched customers than a lengthy article. Videos may also better convey your content since many people prefer to learn by hearing and seeing rather than reading.
Benefits of video marketing on home page
Better Search Engine Rankings
For over 15 years, Google has emphasized the value of video content in search results. As a result, using videos on your website may help it achieve better search engine rankings and also help you increase organic traffic to your website by 157 percent according to WordStream.
Higher Conversion Rates
A marketing video from a video production agency may boost a landing page’s conversion rate by 80 percent, according to WordStream since they quickly present a product, service, or idea to potential client. Video attachments in emails have been shown to raise open rates by 200-300 percent.
Impressive Brand Awareness
When it comes to demonstrating your product, service or idea to customers, a video presentation is preferred. With regards to brand recognition and promotion, a picture is worth more than a thousand words. At the very least, video is more valuable.
Sales have been found to be boosted by the use of video. Animoto’s annual social video poll finds that 93% of customers find video useful in making purchases. In addition, 71% of customers purchase a product or service after seeing a brand’s video on social media, which is directly linked to sales. According to customers, video is the most memorable kind of brand material.
Improved Customer Connection
Videos elicit emotions more effectively than any other medium, and, therefore aid in the improvement of customer relationships and the development of trust among prospective clients. Making good use of voice tone, music, and facial emotions might assist in humanizing your company’s image.
Types of videos to have on your website
These are often filmed during a webinar or live presentation, but they may also be personalized for a particular product or service. They might consist of PowerPoint slides or other visuals. These videos are used by 50% of video marketers.
Explainer videos and tutorials are an excellent way to communicate critical information in 1-2 minutes when presenting the characteristics of a certain service or product on your website in a way that is easy to understand. They are cheaper and may provide superior outcomes even with limited production costs.
Everybody likes a compelling story, video testimonials, in which a current or former consumer discusses their good experience with a business, product, or service, are an effective type of social proof. Consumers are more inclined to trust their peers’ experiences than they are to believe a sales pitch.
These brief videos explicitly advertise a product or service, and may be seen on the company’s website, social media platforms, or third-party websites; video advertising is used by almost 42 percent of video marketers.
Social media videos
Social media marketing videos might be anything from product or service introductions to hilarious stories. Most social media sites enable users to submit stories, which is wonderful since they can be created quickly and cheaply, speak directly to your audience, and allow you to link back or anchor on your website homepage.